End of Summer Closet Clean Out And Fill Up Extravaganza! Hot
Fall is quickly approaching and you know what that means; out with the tanks and shorts and in with coats and scarves. As everybody has busy lives, finding time to drop off cloths to the local donation center can be a challenge! So invite each resident to bring as many new or gently used items to the community office to be donated to Goodwill. Have food, snacks, drinks, gift card give-aways and a grand prize raffle.
But beyond simply donating clothes, we though a good incentive would be to help residents “Fill Up” their closet, too! So rather than generic VISA gift cards, reach out to local stores that sell clothing to see if they would like to participate in the event by donating a gift card! This is a fantastic way for them to support a good cause, and at the same time get good publicity with your community and prospects. (We have an entire write-up on asking for donated gift cards.) This way, as they donate old clothes, they can possibly win gift cards to buy new ones! Plus, being able to advertise gift cards from the Gap, American Eagle, and other stores will help increase the response from your residents and hopefully drive up the number of clothes donated.
Social Media Tip: Take pictures of some of the cute tops and other clothes that get donated and share them on your Facebook Page or Instagram! This helps advertise the event AND helps show prospects what type of community culture you have.
Marketing Tip: Consider opening this event beyond just your residents. You have great incentives (gift cards) to give away, so use this as a marketing opportunity to offer non-residents to bring in their clothes, as well!
Media Tip: This may not work, but if you end up with a LOT of clothes, it may even be news-worthy! News stations are always looking for uplifting stories, so consider approaching them with your story and maybe some free press will come your way when you drop off the clothes to Goodwill!
I think this is a wonderful idea. How would you go about approaching clothing stores for donations of gift cards? Would that be something that individual managers at local stores would be able to donate or would corp offices of chain stores be necessary to contact?
Thank you in advance for any ideas/advice.