Don’t Dessert Us Hot
Resident Retention is just as important, if not more, to a property’s success as marketing and leasing! This week’s Resident Event is a fun spin on lease renewals!
Create a fun little flyer to include with your renewal offers which has the title, “Don’t Dessert Us” which is a fun play on words between dessert and desert. Include images such as an ice cream sundae, cookies, or pies.
The event itself will be a renewal party with dessert served! You can keep your office open for a few extra hours during the week and invite your residents to come sign their new lease and have dessert with you! You could serve cake, ice cream, cookies, brownies, and more. Your residents will appreciate your effort to stay open later during the week to accommodate their busy schedules to get their new lease signed, while enjoying some sweet treats!
Be prepared by making sure you have all of your renewal offers and new lease agreements on hand ready to sign. This event could be done monthly or quarterly depending on the level of turn out that you get from your residents.
Here is another idea for an image, courtesy of University Student Housing, with another play on words: