A Taste of. . . . Hot
We partnered with the local Restaurant Association. The restaurants gave out samples of food from their menus. Visitors paid $10 per adult, kids under 10 ate free. Visitors could visit any or all of the restaurants, but they had to purchase their tickets in the community clubhouse! Current residents volunteer to help us. They were given food tickets in exchange for helping.
The money that was raised went to a local charity for kids. All of the restraints advertised the event. Several local TV and radio stations participated in the event, providing extensive publicity for the event with live broadcasts through out the day.
We had almost 1500 come through from 1pm to 6pm and rented 37 apartments that day. At an average of $800 that’s $355,200 per year!! The event cost about $2100. Not a bad return.
A Taste of
I attended this event when Gerry put it on and it was amazing! Great weather and a Great day!
A lot of exposure for the money and helped out charity as well....awesome!
Fabulous Resident Retention & Outreach Event!!
I love this idea Gerry! It benefits current residents, boosts marketing outreach, and will help your community team form relationships with restaurants and business owners for future cross promotions.
Thanks for your positive comments. This event had a lasting effect. Many of the restaurants gave us coupons each month after the event. We gave them to our residents and prospects. We also partnered with one of the restaurants to do a Friday Meal on the go. Our residents could pick up a complete meal for the whole family, in the club house on Fridays, for a discounted fee!!